Event: Fancy Festival

Date: Saturday 16th July, 2011
Venue: Proud2, O2 London, Peninsula Square, SE10
Nearest tube station: North Greenwich
Times: 9pm-4am
Dress Code: Whatever takes your fancy... It’s summer! (60s & 80s), sports day, Hawaii paradise, shorts n t-shirts, sunglasses, Lovebox wear, old school shell suits or anything fancy dress!
DJ’s: Is Tropical (Kitsune), Beat a Maxx, Tape2Tape (Kitsune) and Ronnie Joice plus guests
Info Tel: 020 8463 3070
Tickets: £10 Early birds / £12.50 adv / MOTD /

Fancy Party Event on Facebook

 Roll up, roll up, as the capital’s favourite & UK’s biggest fancy dress spectacle hits town for Festival season with its Summer Festival event hosted at new location, Proud2. With the sun shining and festival fields and urban spaces calling, Fancy transform Proud2 with its amazing spectacle and sounds that compliment its uniquely dressed party crowd.

From the dazed n’ confused, to the Loveboxers and old school ravers, anyone for tennis or croquet on the lawn? Hawaii beach paradise or that fancy dress up idea that you’ve just been hit with. “Anything goes” is the Fancy mantra in the dress stakes, so come as you like but be ready to party.

The Fancy Summer Festival is a multi-themed and crowd hopping event that brings together many of the capital’s most colourful and hedonistic party goers. Headlined by uber-blogged and Twittered London three piece, Is Tropical, whose new single “The Greeks” has had over a million hits on Youtube, fire up the decks with a fusion of NYC basement disco, full on indie rave through to “tracks for a banging hell ride in Estonia.” Signed to French music and fashion label Kitsune (Digitalism/Two Door Cinema Club), Is Tropical are about to release their debut album and catch them as they light up the Fancy dancefloor

Flanked by VJ/DJ, Beat ä Maxx, this is next level turntablism cutting together buzzing club bangers, pop hits and some of the most memorable tunes and classics from the past. Topped off with state-of-the-art video technology, Maxx also mashes the tunes together with film and TV clips, making exclusive video remixes and ingenious video scratching that pushes video DJing to the limit. 

Rounding the line up off is fashionista and club DJ Ronnie Joice, behind the Re:Joice and Ronnkie Pop events, and known for getting Dizzee Rascal, Agyness Deyn,  Kate Moss and Noel Fielding throwing shapes on the dancefloor lights up the brand new, 3000 capacity, Las Vegas inspired super-club, Proud2. Housed across 3 floors and with countless bars and an extravagant £1 million revamp that includes an outside riverside Terrace featuring a bespoke covered bar and 18 heated lounge beds! Fancy host their Hawaii Tikki Beach Paradise here.

With no rules in the land of Fancy, come as whatever or whoever you want, and the winner of the most creative and imaginative outfit on the night will receive a cash prize of £300 with 3 runners up prizes of £100 each!

Fancy: “The mental faculty through which whims, visions, and fantasies are summoned up; imagination, especially of a whimsical or fantastic nature.”

Below are a few testaments of loyal Fancy enthusiasts
(These are real life testaments from Fancy Enthusiasts, only the names, situations, scenarios, events and general stories have been altered)

Clive Ashcroft, Insurance Broker, Chalk Farm
‘Sure, I love my life and my family, but I’ve never been able to shake that feeling that I’ve had since I was a young child, and that was my burning desire to be a real life Storm Trooper, I’ve always had the costume, I’ve always had the endeavor, now I have the place!’

Rachel Hurst, Hair Dresser, Clapham
‘Now I’ve finally found my place in this world, thank you Fancy!’

George McEwan, Investment Banker, Chigwell
‘Working in the city, I have lots of money to enjoy life, but for some reason, all I’ve ever wanted to do, is to dress up like Batman, Fancy gives me a place, where I can really be who I want to be’

Sophie Gooding, PR Assistant, Islington
‘Not many people understand when I tell them I’ve always wanted to be a dog, for years people have found it strange and unbecoming, but now I finally have a place to go where people understand me, it’s just my vibe!’ WOOF!!

Natalie Lewis, IT Consultant, Richmond
‘For years I thought I was the only one, until one day I decided to post my condition online, to my astonishment there were countless others like me. Now we all finally have a place to go!’

Freddy Sanderson, Estate Agent, Hampstead
‘Most of my mates like fancy cars, some pursue fancy women and some of them enjoy fancy restaurants, I myself, love fancy dress!’

Anthony Wiltshire, Solicitor, Ladbroke Grove
‘Where else can you go out and be in the same room as Buzz Lightyear, Marilyn Monroe and Che Guevara all at the same time!’

For more information on Fancy’s July 16th event, and any Guest List requests, please contact Nicky Trax on 020 8959 9131/07951 128001 or Jo on 020 7209 1236. e: Nicky or jo.phuture@blueyonder.co.uk

Fancy plans on reinventing the easily attained escapism of fancy dress to an invigorated generation intent on shedding their existing lives and nine to fives, for a more exciting alter ego…just for the night!